• Sirena White-Singleton

3 Reasons Brand Photography is Important

Updated: Jul 13, 2019

Photography is more important than ever before in helping brands to tell their story, and connect with their clients and customers. Solid branding is the foundation of any successful business and quality imagery is the icing on the cake. Now, check out the top three reasons brand photography is so important...especially in this social media world.


BRAND RECOGNITION


Brand recognition is imperative because familiarity builds trust and credibility with potential clients and customers. Ideally when your target customer comes across an advertisement or social media post of yours, you want them to instantly associate the photo to your brand. Brand photography allows you to stand out in your industry by incorporating what makes you unique in your imagery, which in return will promote brand recognition. The first thing I always communicate with potential brands prior to working with them is that goal is to capture...

1) Who you are.

2) What you do.

3) How you do it.



AUTHENTICITY


The most beneficial aspect of brand photography is the ability to show your audience and potential clients/customers what it looks and feels like to work with you. Brand photography truly embraces your brand story and showcases your genuine personality. It goes beyond capturing a headshot and infuses YOU in the imagery.What is more authentic than seeing a business owner in their element? Brand photography captures candid moments such as gathering inspiration, meeting/capturing with clients or your creative process.

PROFESSIONALISM


High quality photography is a must, but you also need to present a cohesive image across all marketing platforms. Your branding should be seamless! Which means your website, social media, marketing ads, media and press kits, print materials and any other marketing you do, should all match. (If you want to read about more ways in which you can use your brand photos, read my blog post 20 Places/Ways to Use Brand Photography) You wouldn’t use 3 different logos for your business, and you shouldn’t use multiple styles of photography. Brand photography communicates professionalism and a well-established brand because it is authentic, recognizable, high in quality, but most of all the photos present a cohesive image and message.


Now, if you're ready to stop talking and start taking action let's get you on booked and create some bangin' imagery for your brand. I'm ready to help make your brand vision a reality! Let me capture your brand story. Let's chat! You can set up a time right here!


Let's chat!

You can set up a time right here!


LOVE>PEACE+LIGHT,

Sirena



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