• Sirena White-Singleton

5 Tips for Improving Your Personal Brand


A personal brand is a combination of skills, expertise, and personality and how you present them on different platforms is important. For entrepreneurs, a personal brand is everything, but how do you know if you’re doing enough?

Here are a few ways that you can boost your personal brand.


1. Get Specific


To really make your personal brand stand out, you need to define it. Jot down what you’re passionate about, what you are known for and what your areas of expertise are. Be as specific as possible. For example, saying that you’re good at baking is too general. Having a niche focus will ensure that people truly believe that you know what you’re talking about.



2. Keep Your Profiles Consistent


If you are present on several different online platforms, it’s important to make sure that your profiles are consistent. Use the same photo, bio, and graphics across all of your profiles so that people will instantly recognize you. If you have made a point of creating profiles on social media, be active on a consistent basis as this will show that you’re trustworthy and reliable.

3. Share Your Knowledge


Seek out opportunities to write and share your expertise. Finding industry related websites and newsletters that you can contribute to will not only spread the word about what you have to offer but showcase your knowledge on a particular topic too. If you don’t already, it may also be a good idea to create your own blog that you can write for on a weekly, monthly, or bimonthly basis. Do whatever works for you, just do something!




4. Engage with Your Audience


Networking is a crucial part of growing your personal brand, which is why engaging with people both online and offline on a regular basis is a must. Whether you participate in discussions on forums or attend networking events, you will be showing people that you are out there, interested, and engaged. The more you connect with people in an authentic way, the more quickly they will recommend you to others. Don't let a global pandemic be an excuse not to engage...you have options like Zoom, Instagram LIVE, Facebook Lives, etc...there is more than one way to connect.




5. Speak at Events


If you feel confident enough to speak in front of an audience, keep an eye out for speaking engagements in your area. Speaking at events will help you build rapport with your audience and give you the opportunity to network afterward too. Just be sure that you have a professional headshot and branded photos to send with your bio and that your website is looking good before you start sending traffic there.



Connect with your audience and tell your story with your personal brand. The best advice I can give is to be true to yourself. People can tell when you're not authentically who you're portraying to be online.

Ready to elevate your personal brand? Connect with me here to book your branding session!


Did you find this blog post helpful?

Then, I know you'll want to check out 5 Things to Look for in a Personal Branding Photographer and Why Personal Branding Photography is a Must for Entrepreneurs!


Oh, and follow along as I share some pretty awesome and authentic moments in these squares (Instagram of course)!


LOVE>PEACE+LIGHT,


Sirena



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