• Sirena White-Singleton

Creating a Successful Personal Brand on Instagram – What You Need

From product brands and photographers to influencers, Instagram is one of the best places to create some buzz. However, to be successful on Instagram, you need to stand out. If you want to use this popular brand to build and grow your personal brand, there are a few basics you’ll need to get right first.


Your Insta Strategy


Before you can start creating content and gaining followers, you should have the following in place:

  • Objectives. What do you want to achieve by starting this account? By being clear on your goals, you’ll have a better idea of the content you should create.

  • Audience. Who is your ideal target audience? Spend time getting to know what makes them tick – this will also help your content strategy.

  • Niche. What is your unique selling proposition? You can’t be everything to everyone, so choosing a niche is key.

  • Schedule. How often will you be posting? Have a basic schedule in place that you can start building on.



Instagram Tips for Personal Branding Success


Now these tips aren't the end all be all, but they are just a starting point. I sat down with Erin Phillips, the Founder & CEO of Pinckney Palm just a couple of days ago during my Sirena Sit Down with Sirena Series and we dug deep into all things social media. So much value was shared, but two major takeaways for me was to remember to start with a story and batch working (planning a head) among a host of so many amazing tips. Below are a few more to get your personal brand engaged on Instagram.


Stay Consistent


If you want followers to trust you and start engaging with your brand, you need to be authentic and consistent. From the tone you use in your copy to your branding visuals, make sure that your followers can instantly recognize you and your content.


Use the Right Hashtags


Hashtags are important because they’ll increase the visibility of your content. Get creative with your hashtags, make them specific, and ensure they speak to what your personal brand is all about. You should also spend time doing a bit of research to pick up on trends and find inspiration. Additionally, incorporating hashtags into your social media posts will mean you have more opportunities to place your content in Google search results. Well-placed hashtags on your #Instagram posts create an additional way for users to search and discover your brand.


Show Them Who You Are


Instead of using a logo as your profile picture, opt for a professional headshot instead. Every entrepreneur and influencer needs a few professional photos that highlight their brand personality and style. These headshots are ideal as profile photos and can be used as Instagram posts too. Your followers want to know what you look like!


Get Sharing


Get involved in your online community by sharing and liking content that you find interesting or that you know your followers will enjoy. By being more involved and engaged, you start building real connections with your Instagram community. You build that LIKE, KNOW, TRUST factor. Just don’t go overboard.


Be Detailed


Go all the way with each of your posts. Include high-quality images, the right hashtags, location tags, and clear calls to action. Make each of your posts as detailed and engaging as possible if you want to stand out. It also helps to get your followers involved every now and then by asking for their opinions.




Instagram can be one of the best platforms to give people an inside look at what your personal brand is all about. Keep it interesting, stay consistent, be authentic, and you’ll be building a strong and engaged in no time at all.

The main thing to keep in mind is to be SOCIAL on social media. Connect with people and stop focusing on the number of followers and likes.

Have questions? I would love to hear them! Oh, and just in case you missed

Sunday Sit Down with Sirena you'll definitely want to watch Sunday's episode by clicking here! I sat down with Erin Phillips, the Founder & CEO of Pinckney Palm and we dug deep into all things social media. We we even answered questions LIVE on air! Check it out and catch all these FREE resources.


Please comment below or better yet, let's chat and elevate your brand today!

LOVE>PEACE+LIGHT,

Sirena